Our Story

The original Teddy Edward - Stephens grandad

Imagine being out on your horse taking in the glorious British countryside when inspiration for the best idea of your career strikes? Well, that’s exactly what happened to our founder, Stephen. He had stopped for a moment to admire the impeccable design of the clothing his riding companion was wearing, and wondered if there was a way to combine the traditions of country clothing with the contemporary flair of city attire. It was at that moment a new luxury British brand was born – Teddy Edward.

Taking design notes from his inspiring horse ride and pairing it with his love of British artisan craftsmanship and over 25 years in the fashion industry, Stephen set about designing an exclusive collection of British-made clothing, aimed at women and men who aspire to live the good life. 

Stephen’s designs have evolved from an initial idea into a brilliantly modern, distinctively British collection of clothing and accessories, which show off his creative style and passion to make luxury pieces that work seamlessly across both country and city life.

It was Stephen’s Grandfather, Teddy Edward who influenced the name and heritage of the brand. He was a fine gentleman, a hero and a fitting inspiration for a company based on the core values of British quality and craftsmanship.

To live up to the Teddy Edward name and honour Stephen’s Grandfather himself, our ethos is simple. We proudly support and celebrate Great British tradition and aim to create key pieces for a new generation of customer who aspires to wear high-quality, luxury clothing with a contemporary twist.

Teddy Edward has been built on a set of core values:

  • Designed in Nottinghamshire, made only in Great Britain - We are very proud to be champions of British manufacturing, and commit to only making our exclusive collection of clothing right here in this country. This includes sourcing our high-quality materials and finding fantastic artisans to work with on our products. Not only does this give our brand a truly British edge, it also means you can be confident of exactly where your new garment was made. We are passionate about our authentically British brand and know you will be too.


  • Distinctively British – We’re proud of our heritage, so the Teddy Edward collection is designed to be distinctively British whilst oozing that fresh, contemporary edge. Let Teddy Edward take you seamlessly from country chic to city glam in an instant, allowing you live your Great British life with ease.


  • High-end luxury - Each of Teddy Edward’s unique and versatile designs is crafted in Great Britain from beautiful and hardwearing fabrics of the highest quality. Each fabric is personally handpicked from some of the country’s finest manufacturers by our Creative Director, Stephen, meaning you will experience true luxury when wearing any Teddy Edward piece. As well as being luxurious, the fabrics we use effortlessly keep up with your hectic lifestyle thanks to unparalleled quality and durability.


  • Totally exclusive - On average, no more than 200 pieces of each design are crafted, so you are guaranteed to be wearing something really exclusive. We think keeping our collections limited gives us that elite, upmarket edge and know that once you start wearing Teddy Edward, we will become your best kept little secret!


   Always made in Great Britain. Forever championing sustainable Fashion.